For awareness, strength & community. You’re not alone.
We’re in this together.
NICU dads are expected to be the strong ones. The providers. The protectors. They support their partners when they break down. They manage work and care for other children. They advocate fiercely for their baby. All this happens while they bottle up their own fear and pain. But the truth is: they are breaking too.
The emotional and physical strain can be overwhelming. Studies show NICU fathers are at increased risk for anxiety, depression, sleep deprivation, and even PTSD. But few are asked how they’re doing. Fewer still feel safe saying they’re not okay.
This silence is dangerous.
We are proud to launch the Built for This: NICU Dad Push-Up Challenge. This is a campaign designed to raise awareness and support for NICU fathers.
NICU dads carry invisible weight—emotionally, mentally, physically. This challenge is a simple but powerful way to honor that strength and build community. Through every push-up, we raise awareness for the emotional and physical strength NICU fathers bring to the journey—and the stories that often go untold.
Most people don’t know the weight NICU dads carry. That’s why we created this challenge.
100 push-ups a day for every NICU day your baby faced.
Share on all social media platforms and nominate other NICU dads to join the challenge.
100 push-ups is hard, but so was the NICU. Not all are Built For This, but NICU Dads are!
For awareness, strength & community. You’re not alone. We’re in this together.
BUILT FOR THIS: The NICU Dad Pushup Challenge
Be sure to order your challenge shirt today from our shop!
